[TRU Research] Campaign website preview

Stephen DeSanto rachidian at gmail.com
Tue Sep 10 17:22:48 PDT 2019


Flipping the scale to 'money saved' is a fine idea, though maybe it's fine
as is. I don't mind the long bars for worst benefits, personally,
especially as there's a hint: short bars being green and long bars red.
Just my first impressions. :)

On Tue, Sep 10, 2019, 17:07 Katie Wilson <katie at transitriders.org> wrote:

> Yeah, I get your point about the long v. short bars… I wonder if we could
> reframe it like, “how much money do you SAVE on a $99/month unlimited
> transit pass because, your employer is subsidizing transit”?  Then no
> subsidy would be zero, and full subsidy would be $99. It’s a little weird
> because this doesn’t necessarily correspond to how much your employer is
> actually paying… but from the point of view of someone who would otherwise
> have to pay $99, it makes sense.
>
> Good point about location, maybe we should just take that out. Especially
> since a lot of the employers we care about (starbucks, chain grocery
> stores) will be in many neighborhoods.
>
> I think we can put the art banner on all the pages. Let me see.
>
>
> On Sep 10, 2019, at 4:54 PM, Stephen DeSanto <rachidian at gmail.com> wrote:
>
> Wow, this looks so cool. I love the ORCA 4 ALL art.
>
> For the "how does your employer compare?" visual, some immediate feedback:
>
>    - I found it a little confusing to read the graph at first because I'm
>    conditioned to think "longer bars means BETTER!", when actually, shorter is
>    better here. A note to that effect might help?
>    - I know the list is short now, but I wish I could type to filter by
>    company name instead of scrolling the list.
>    - Are we still using "location"? It looks like only a couple places
>    have location data so far.
>    - I kinda wish the ORCA 4 ALL art banner was on all the "Learn More"
>    pages. It's more interesting to me than the solid gray.
>
> So sweet. It looks so so good. I'm excited. :)
>
> On Tue, Sep 10, 2019 at 3:58 PM Katie Wilson <katie at transitriders.org>
> wrote:
>
>> Hey folks,
>>
>> In case you have a minute to take a look and provide any feedback:
>>
>> https://viola-heptagon-5t5t.squarespace.com
>> Password: orca2019
>>
>> You’ll see a few of the pages still say “content coming soon…”
>>
>> Check out the “how does your employer compare?” page. We can keep
>> refining the visual— see what you think so far.
>>
>> Kirk and I are still working on the report— goal now is to release that
>> by Sept. 20th when we have our first council committee discussion.
>>
>> - Katie
>>
>> Katie Wilson
>> General Secretary
>> Transit Riders Union
>> https://transitriders.org
>> 206-781-7204
>>
>> *The Transit Riders Union is a democratic organization of working and
>> poor **people, including students, seniors, and people with
>> disabilities, taking control over our own lives, and building up the power
>> we **need to change society for the good of humanity and of the planet.
>> We will **fight to preserve, expand, and improve the public
>> transportation system in **Seattle and beyond, so that every human being
>> has access to safe, **affordable, and reliable public transit.*
>>
>>
>>
>
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